In this day in age, it can seem like just about everyone has a website. People are increasingly using a website in place of a resume when applying for jobs, for example. Just as the traditional resume print-out is becoming a thing of the past, so too are self-printed brochures vacation rental owners would mail out through the post being replaced by more digital forms of distribution. The website has emerged, above all, as the virtual address for vacation rentals, and for good reasons.
Why is a website so important for selling your vacation rental?
There are a multitude of answers to why websites are essential:
First, a website address is easier to remember. You strike a bond with the passenger sitting next to you on the plane. You inform them that you have a vacation home you rent out to guests. The neighbor – who feels like more of a friend after many hours spent being airborne together – is interested in learning more, perhaps even staying there himself. Where could they find out more, they ask you. While you could respond by telling him how to search and find your property on VRBO or give them your HomeAway property ID, making sure he writes the number down correctly, it would be more effective if you could tell him the name of your website – yourwebsite.com. Or, better yet, hand him your business card with the website typed on the card. How easy!
Put short, a website gives you greater control. You choose your website domain. You choose the title that appears on your website. You choose your property description; your about us section. It is in your own voice.
True, you could have original content on your property listing, but you’ll have a long heavy web address that is a subdomain of another website. Many websites will also show your listing among other “similar listings” or “nearby properties”. You certainly don’t want potential guests to be shown other options along with your property. Your property should stand alone, not be part of a crowd. A website gives you that freedom.
A Website Gives You Vacation Rental Independence
Having your own website gives you independence in various ways. For example, you could create Facebook, Twitter, Pinterest and other social media pages and link them to your website. This will help draw web traffic to your property website, hopefully increasing foot traffic and revenue to your rental business.
Having a website will give you the ability to utilize paid keyword searches – such as Google Adwords – to advertise your property. Your own website will also enable you to run site analytics so you can measure the amount of web traffic coming in to your website and, in turn, how much of this traffic is converting to guest bookings.
Having a website gives you the ability to add a means for guests to contact you directly. Add an email, phone number, or a simple form for guests to fill out or ask a question if you prefer. You can have an email address associated with your website, which will give you greater authenticity with potential guests. The benefits to having your own vacation rental website are many, but all in all they can boost business.
And running your own website doesn’t mean you have to spend a lot of time and money on maintenance. Our company, Rentini.com, provides websites to homeowners for free. We provide beautiful templates to choose from so your website comes pre-built for you. It literally takes a minute to set up your own website.
If you already have purchase a domain name for your vacation rental, linking it with your website at Rentini is a piece of cake. If you don’t have your own domain name, choose a catchy name as a sub-domain under rentini.com, such as hawaii.rentini.com or hampton.rentini.com
Below are some examples of homeowners websites, powered by Rentini: