Rentini provides useful and exciting travel insights. From adventures to marketing tips for vacation rental owners, we want to help you travel as it's meant to be – easy, refreshing, & fun!

Major Social Networks

Social media has become an enormous part of today’s society. It’s nearly impossible to have a conversation without there being mention of a story that happened on a major site like Facebook, Pinterest or Twitter. This is because of these astonishing statistics found by online travel studies done by The Social Skinny as well as Google:

  • 62% of adults are now active on some social media websites.
  • Not only are they active, but these websites account for over 22% of the time that they spend online.
  • More specifically, 85% of travelers rely on the internet to get travel information.
  • About 40% of those users were influenced to actually book their trip because of online sources, making the internet the leading source followed by word of mouth.
  • 50% of travelers who came across some travel ad, article or video started dreaming of a vacation.
  • Of those, about 70% ended up actually choosing a destination and making the trip.

Utilizing these communities that travelers are scouring everyday makes sense. Let’s be real here, who isn’t browsing the web in search of everything they want and dreaming of getaways they hope to have? That makes every one of these users a potential traveler. Everyone is captivated by the beautiful, high quality images being posted all over Pinterest, Facebook etc. Of course you can list all your great amenities on your rental page, but these visuals are what really make your property stand out against the rest. Having a properly managed social presence can act as both a marketing billboard for your vacation rental, as well as a customer service center where you can connect with travelers.

This all sounds great but you don’t have time, right? Don’t worry, no need to hire an intern! There is a reason these websites are so popular, and that is because of how simple they are to use. After setting up your pages, which should take no more than 10 minutes, posting and sharing content can be done anytime, anywhere (if you have a smartphone) and within a matter of minutes. Simple posts and photos with the proper tagging/hashtags can bring you the traffic you need to fill your rental calendar.

Follow our social marketing series to find out more on how you can promote your vacation rental through each major social network. Also get involved in our Pinterest contest where you can win a spa package or professional photo sessions for your property just for getting started with social media marketing!

Comments on: "Why Social Media Marketing for Vacation Rentals is Important" (1)

  1. When we first started out we didn’t pay much attention to social media. However, when a friend of ours received her Bachelor degree in Social Media Marketing, we quickly realized that this was the real deal, and not just a place where you can see your old high school friends growing slowly more and more fat. We now have an account on just about every social media site out there, send out updates on a regular basis, and see results on our efforts.

    We made sure that our emails include an automatic signature from the major players, so people can easily follow us. Giving them a good reason to follow you is even better. We have a lot of travel guides, for cities and regions close to our rental, on our YouTube channel. Anytime we upload a new video, the news is distributed via our Social Media network.

    Hope this helps,

    Einar & Sophie Mikkelsen
    http://www.SpanishVacationRental.com (Personal Website)
    http://www.youtube.com/spanishvacationrent (YouTube)
    http://www.facebook.com/spanishvacationrent (FaceBook)
    http://www.twitter.com/oasis_in_spain (Twitter)

    😉

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