Rentini provides useful and exciting travel insights. From adventures to marketing tips for vacation rental owners, we want to help you travel as it's meant to be – easy, refreshing, & fun!

As the old saying goes, “a picture is worth a thousand words”.

Here at Rentini, we believe,

“a quality photo could be worth a thousand bookings”…

A better picture brings more bookings

A better picture means more bookings: Waipouli Beach Resort & Spa

We are always exploring new ways to help market properties in an effort to bring homeowners more bookings. That’s why we conducted a survey of travelers regarding how they search out the right vacation rental. We found that 8 out of 10 vacation rental bookings are influenced more by images of the property versus the description of the property. People want to see what they are spending their hard earned money on. Makes sense right? Anyone can try to sell you a “Stunning 2 bedroom, 2 bath home with all the necessary commodities”, but only so many homeowners can actually show you high quality photos of how stunning each room actually is.
For example, between these two properties, where would you rather stay?

Property images
Here? or Here?

Believe it or not, those are photos of the same living room. While the first photo may make you think your looking at a small loft in Brooklyn, the latter photo clearly shows the elegance of this beautiful vacation home in the Hamptons.

Furthermore, according to research done by Trip Advisor; properties with more than 20 photos get 150% more engagement. This should be reason enough to spend the $200 (on average) for a professional photography session for your vacation rental. After all, photos last forever so you should see that cost returned to you within the first booking, and then the next, and so on.

These are reasons why we have created a contest on Pinterest to give 5 lucky homeowners a professional photography session for their homes. Pinterest is currently the fastest growing social network in the world, read more about its benefits in our social media property marketing series here.
Contest instructions and details can be found here for both homeowners and travelers.

Comments on: "High Quality Photos Make a Difference in Booking Your Vacation Rental" (2)

  1. We first took photos ourselves. Then we hired a professional, local photographer. The photographer did such a great job. You wouldn’t do heart surgery yourself, just because you know how to use a knife, so why should this be any different? Leave it to the professional. It is such a great investment in your vacation rental future.

  2. […] Imagine going to a website for hotel and the only image you can find is the exterior of the building or a beach nearby. No images of beds, baths, and beyond. Would you book a hotel room from a website like that? Of course not! So why would you do so with a vacation rental? If you really want guests you must provide them with a visual sense of how everything looks. That means a front exterior view, terrace/balcony view, the living room, bedrooms, bathrooms, kitchen, dining room, and the neighborhood including local attractions. Some of my clients go all out and post photos of their home in the changing seasons. And they’re right – the more photos means the more confident the guest is likely to be with their choice, and the more likely they are to choose your home. It is also crucial to have high-resolution photos nowadays. For more tips on good photos, go here. […]

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