Rentini provides useful and exciting travel insights. From adventures to marketing tips for vacation rental owners, we want to help you travel as it's meant to be – easy, refreshing, & fun!

Today I came across this great analysis by Neil Patel about differences in demographics on social media. Because vacation rental business is a very unique niche I thought it’s very important to understand where your prospective clients spend most of their time.

A couple of years ago I read another study about who is doing all the prep work for an upcoming vacation. Although in our family all travel planning is done by me I wasn’t surprised to learn that in most of the cases it’s actually the opposite. Women take care of this task.

The infographic below gives you a clear picture of the best channels to market your vacation rental. Well, as long as you know who your clients are:

Who is more active on social media? Men or Women?
Courtesy of: Quick Sprout

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