Today I came across this great analysis by Neil Patel about differences in demographics on social media. Because vacation rental business is a very unique niche I thought it’s very important to understand where your prospective clients spend most of their time.
A couple of years ago I read another study about who is doing all the prep work for an upcoming vacation. Although in our family all travel planning is done by me I wasn’t surprised to learn that in most of the cases it’s actually the opposite. Women take care of this task.
The infographic below gives you a clear picture of the best channels to market your vacation rental. Well, as long as you know who your clients are: