As the old saying goes, “a picture is worth a thousand words”.
Here at Rentini, we believe,
“a quality photo could be worth a thousand bookings”…
We are always exploring new ways to help market properties in an effort to bring homeowners more bookings. That’s why we conducted a survey of travelers regarding how they search out the right vacation rental. We found that 8 out of 10 vacation rental bookings are influenced more by images of the property versus the description of the property. People want to see what they are spending their hard earned money on. Makes sense right? Anyone can try to sell you a “Stunning 2 bedroom, 2 bath home with all the necessary commodities”, but only so many homeowners can actually show you high quality photos of how stunning each room actually is.
For example, between these two properties, where would you rather stay?
Believe it or not, those are photos of the same living room. While the first photo may make you think your looking at a small loft in Brooklyn, the latter photo clearly shows the elegance of this beautiful vacation home in the Hamptons.
Furthermore, according to research done by Trip Advisor; properties with more than 20 photos get 150% more engagement. This should be reason enough to spend the $200 (on average) for a professional photography session for your vacation rental. After all, photos last forever so you should see that cost returned to you within the first booking, and then the next, and so on.
These are reasons why we have created a contest on Pinterest to give 5 lucky homeowners a professional photography session for their homes. Pinterest is currently the fastest growing social network in the world, read more about its benefits in our social media property marketing series here.
Contest instructions and details can be found here for both homeowners and travelers.