Rentini provides useful and exciting travel insights. From adventures to marketing tips for vacation rental owners, we want to help you travel as it's meant to be – easy, refreshing, & fun!

Posts tagged ‘pinterest’

High Quality Photos Make a Difference in Booking Your Vacation Rental

As the old saying goes, “a picture is worth a thousand words”.

Here at Rentini, we believe,

“a quality photo could be worth a thousand bookings”…

A better picture brings more bookings

A better picture means more bookings: Waipouli Beach Resort & Spa

We are always exploring new ways to help market properties in an effort to bring homeowners more bookings. That’s why we conducted a survey of travelers regarding how they search out the right vacation rental. We found that 8 out of 10 vacation rental bookings are influenced more by images of the property versus the description of the property. People want to see what they are spending their hard earned money on. Makes sense right? Anyone can try to sell you a “Stunning 2 bedroom, 2 bath home with all the necessary commodities”, but only so many homeowners can actually show you high quality photos of how stunning each room actually is.
For example, between these two properties, where would you rather stay?

Property images
Here? or Here?

Believe it or not, those are photos of the same living room. While the first photo may make you think your looking at a small loft in Brooklyn, the latter photo clearly shows the elegance of this beautiful vacation home in the Hamptons.

Furthermore, according to research done by Trip Advisor; properties with more than 20 photos get 150% more engagement. This should be reason enough to spend the $200 (on average) for a professional photography session for your vacation rental. After all, photos last forever so you should see that cost returned to you within the first booking, and then the next, and so on.

These are reasons why we have created a contest on Pinterest to give 5 lucky homeowners a professional photography session for their homes. Pinterest is currently the fastest growing social network in the world, read more about its benefits in our social media property marketing series here.
Contest instructions and details can be found here for both homeowners and travelers.

Using Pinterest to Market Your Vacation Rental

Pinterest  is one of the newest and most hard hitting players in the social media world. Below we have listed some statistics to get you excited about the platform and why vacation rental owners should be taking advantage of our “Pin-it to win it” contest we just launched.

  • Pinterest is now the 3rd most popular social network (Experian)since it took the internet by storm in February 2012 when it reached 10.4 million users (AppData).
  • Despite it not yet getting as much traffic as Facebook or Twitter, Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history (RJMetrics).
  • Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer)
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData)

Pretty impressive right? Now here is how you, as a vacation home owner can take advantage. Pinterest is all about simply sharing nice photos, or pinning, as it’s known on the site. By creating separate boards based on category, location etc. users organize their pins onto designated boards that can be found when users search for specific topics.

In this case we will use travel as the category. When the any user types in “travel” in the search bar, they are presented with any pin that has been labeled with “travel” or “#travel” (hashtags seem to work interchangeably on Pinterests platform). You can adjust your results to focus on specific boards that are labeled as travel, or people with travel in their name.

Pinterest travel boards

Pinterest travel boards

Travel is obviously a popular search term, as are specific vacation destinations, exotic countries and home decoration on Pinterest. Therefore, just by adding these words to a pin of your property, you can be thrown into this mix of users that are searching for their dream getaway. Not only do they just see the picture of your beautiful vacation home, but when they click it they are taken directly to your page. Pinterest acts as a bookmarklet for users so they can come back and find these places again.

This is where we got the idea for our “Pin it to win it perfect getaway” campaign. As homeowners, you simply need to pin your property once with the hashtags #Travel and #PerfectGetaway. By doing so, we have set up the traveler side of the contest to push your pins even further by having them pin your properties with similar hashtags and by creating boards that will keep them in their history forever (as long as they don’t delete them, but who would get rid of such beautiful places?).

With each post, comes a tweet with similar hashtags that are being searched for constantly. More so, they will be shared on travelers facebook pages, expanding the reach of your property infinitely (or at least to as many friends each user has; it adds up!). These are just some basics of utilizing Pinterest as a very simple way to reach more travelers. Stay tuned for more posts about similar ways to utilize Twitter, Facebook and more!

Rentini Pin-it to win it contest

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