Rentini provides useful and exciting travel insights. From adventures to marketing tips for vacation rental owners, we want to help you travel as it's meant to be – easy, refreshing, & fun!

Posts tagged ‘social media’

Are Men or Women More Active on Social Media?

Today I came across this great analysis by Neil Patel about differences in demographics on social media. Because vacation rental business is a very unique niche I thought it’s very important to understand where your prospective clients spend most of their time.

A couple of years ago I read another study about who is doing all the prep work for an upcoming vacation. Although in our family all travel planning is done by me I wasn’t surprised to learn that in most of the cases it’s actually the opposite. Women take care of this task.

The infographic below gives you a clear picture of the best channels to market your vacation rental. Well, as long as you know who your clients are:

Who is more active on social media? Men or Women?
Courtesy of: Quick Sprout

How to spend less than 30 minutes per day on social media [INFORGRAPHIC]

Social media for vacation rental in 30 minutes a dayA crush course to social media

Whether we want it or not but social media takes more presence in our personal and business lives. How to get it under control and use more effectively?

Our friends at Pardot put together an awesome infographic to help you determine which tasks are most important, and how much time you should ideally be dedicating to each of your social channels. Your strategy will likely differ (and should!) slightly from the infographic below, but the import thing is to identify your key channels, plan for a set number of tasks, and allot yourself a set period of time and stick to it!

Let’s have a look:

Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] - Pardot Infographic

Embedded from the Pardot Blog

What is your strategy in social media? What social channel works better for your business?

Using Pinterest to Market Your Vacation Rental

Pinterest  is one of the newest and most hard hitting players in the social media world. Below we have listed some statistics to get you excited about the platform and why vacation rental owners should be taking advantage of our “Pin-it to win it” contest we just launched.

  • Pinterest is now the 3rd most popular social network (Experian)since it took the internet by storm in February 2012 when it reached 10.4 million users (AppData).
  • Despite it not yet getting as much traffic as Facebook or Twitter, Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history (RJMetrics).
  • Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer)
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData)

Pretty impressive right? Now here is how you, as a vacation home owner can take advantage. Pinterest is all about simply sharing nice photos, or pinning, as it’s known on the site. By creating separate boards based on category, location etc. users organize their pins onto designated boards that can be found when users search for specific topics.

In this case we will use travel as the category. When the any user types in “travel” in the search bar, they are presented with any pin that has been labeled with “travel” or “#travel” (hashtags seem to work interchangeably on Pinterests platform). You can adjust your results to focus on specific boards that are labeled as travel, or people with travel in their name.

Pinterest travel boards

Pinterest travel boards

Travel is obviously a popular search term, as are specific vacation destinations, exotic countries and home decoration on Pinterest. Therefore, just by adding these words to a pin of your property, you can be thrown into this mix of users that are searching for their dream getaway. Not only do they just see the picture of your beautiful vacation home, but when they click it they are taken directly to your page. Pinterest acts as a bookmarklet for users so they can come back and find these places again.

This is where we got the idea for our “Pin it to win it perfect getaway” campaign. As homeowners, you simply need to pin your property once with the hashtags #Travel and #PerfectGetaway. By doing so, we have set up the traveler side of the contest to push your pins even further by having them pin your properties with similar hashtags and by creating boards that will keep them in their history forever (as long as they don’t delete them, but who would get rid of such beautiful places?).

With each post, comes a tweet with similar hashtags that are being searched for constantly. More so, they will be shared on travelers facebook pages, expanding the reach of your property infinitely (or at least to as many friends each user has; it adds up!). These are just some basics of utilizing Pinterest as a very simple way to reach more travelers. Stay tuned for more posts about similar ways to utilize Twitter, Facebook and more!

Rentini Pin-it to win it contest

Why Social Media Marketing for Vacation Rentals is Important

Major Social Networks

Social media has become an enormous part of today’s society. It’s nearly impossible to have a conversation without there being mention of a story that happened on a major site like Facebook, Pinterest or Twitter. This is because of these astonishing statistics found by online travel studies done by The Social Skinny as well as Google:

  • 62% of adults are now active on some social media websites.
  • Not only are they active, but these websites account for over 22% of the time that they spend online.
  • More specifically, 85% of travelers rely on the internet to get travel information.
  • About 40% of those users were influenced to actually book their trip because of online sources, making the internet the leading source followed by word of mouth.
  • 50% of travelers who came across some travel ad, article or video started dreaming of a vacation.
  • Of those, about 70% ended up actually choosing a destination and making the trip.

Utilizing these communities that travelers are scouring everyday makes sense. Let’s be real here, who isn’t browsing the web in search of everything they want and dreaming of getaways they hope to have? That makes every one of these users a potential traveler. Everyone is captivated by the beautiful, high quality images being posted all over Pinterest, Facebook etc. Of course you can list all your great amenities on your rental page, but these visuals are what really make your property stand out against the rest. Having a properly managed social presence can act as both a marketing billboard for your vacation rental, as well as a customer service center where you can connect with travelers.

This all sounds great but you don’t have time, right? Don’t worry, no need to hire an intern! There is a reason these websites are so popular, and that is because of how simple they are to use. After setting up your pages, which should take no more than 10 minutes, posting and sharing content can be done anytime, anywhere (if you have a smartphone) and within a matter of minutes. Simple posts and photos with the proper tagging/hashtags can bring you the traffic you need to fill your rental calendar.

Follow our social marketing series to find out more on how you can promote your vacation rental through each major social network. Also get involved in our Pinterest contest where you can win a spa package or professional photo sessions for your property just for getting started with social media marketing!

Friends With Benefits: Rentini Wants To “Like” Your Vacation Rental

Rentini helps you promote your vacation rental

Plus one, Likes, Follows, Pins, Tweets, and Check-Ins

Add your vacation rental to the web of social media

As a fresh, young company, we at Rentini.com understand the importance of being a source of support for homeowners renting out their accommodations and travelers searching for a rental that’s right for them.

In an industry as fragmented and noisy as that of vacation rentals, the market demands a more streamlined approach that simplifies life for homeowners and travelers alike. That’s why Rentini goes the extra mile for vacation rental owners that list their properties on our network, enabling them to connect directly to potential guests.

Rentini will help you promote your vacation rental social profile in a variety of ways

Rentini will help you promote your vacation rental social profile in a variety of ways

In the spirit of boosting business for vacation rental owners, if a homeowner lists with Rentini we will “Like” their Facebook page and “follow” their page on Twitter. If we haven’t done so already just provide us with the link to your pages and we’ll like them for you. We may also include your listing on our Featured Properties page.

We want to boost business for vacation rental owners and that means giving quality back to owners and travelers alike.

Should homeowners want us to we can follow them on newer platforms such as Google+ or Pinterest. Just ask.

Connect with us on any of our social media pages and we’ll do the same for you!

Rentini on Facebook
Rentini on Twitter
Rentini on Pinterest
Rentini on Google+
Rentini Blog

Announcing a social media marketing blog series and Pinterest contest to boost marketing for your property!

Homeowners listed on Rentini receive features to improve the marketing of their rental business. But that’s not all, we are starting a blog series focused on helping homeowners easily market their properties to travelers on major social networks, and we’re kicking it off with a contest! Stay tuned and join our fun & easy Pinterest campaign that we’ve made in an effort to get your vacation homes more exposure on major social sites like Facebook, Twitter and Pinterest. Prizes include a luxury spa treatment and a number of free professional photography sessions for vacation homes.

Photo Credit to Flickr Creative Commons, from Top:

108 High Resolution Dark Denim Social Media Icons by webtreats

Facebook Like Button by FindYourSearch

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