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Posts tagged ‘website’

6 Simple Reasons to Love Your Vacation Rental Website

Escapesolutions.rentini.com , A template based website created by Peggy Yelland for her 11 properties

Don’t Wait to Reap the Benefits of Your Vacation Rentals: Get your own website!

In the past we discussed the importance of a vacation rental website and were delighted to see how this topic struck a cord with our readers.

Drawing from my own experience managing vacation rentals for the last 9 years, here are 6 reasons why I have a vacation rental website:

1) Website name is unique

Your vacation rental website must have a unique domain name if you want to make an impeccable first impression.    You can’t rely on the random ID number assigned to your listings.  Just think about it — who would remember those six digits a month later?

Names like http://www.WaipouliBeach.com or http://www.HeavenlyCabin.com are memorable.  Numbers are not.

You may even want to take it a step further by printing business cards.  You never know where you will meet prospective renters! Some guys will even print them overnight.

2)   No competition

While I have befriended many of my fellow homeowners, I understand that those residing in neighboring locations compete with me for renters. Therefore, it is best not to give your potential guest a link to a vacation rental listings site with zillions of other choices. Instead, you want to lead them to a place where no other competition exists – your own vacation rental website. Once your client is on your website, it’s your job to convince them that your rental is the best and that they should proceed with booking immediately.

3)  A Call to Action with a Book Now Button

In online marketing, every page or message should have a Call To Action. But, now you may be wondering what a Call to Action even means.  In simple terms, it is a quickest way to make a sale.  For example, ‘Book Now.’  This will increase your conversion rate, a term that describes how many users buy vs how many users visited your website. You can also increase your conversion rate if the Call to Action is in the right place, of the right size and in the right color.

The ‘Book Now’ option is also something that world travelers are so used to. Airline websites have it, hotel websites have it, restaurants have it, even activity desks providers will give you an option to book a tour right away.  Somehow it’s not that common in the vacation rental industry. Influential bloggers like Matt Landau think that 2013 will change this for good. I hope so!

In my particular case I rent out short term rentals. I want my users to come to my website and rent my property. Then, I want them to have a great time during their vacation, visit my favorite restaurants and experience things that I love to do when I visit my rental.

4)  Stay in Control with Real-Time Calendar

First thing’s first — I don’t consider a vacation rental booked until I got money in my pocket. I hear a lot of whining from fellow homeowners after they’ve come across an unreliable customer. The guest promised to send a check but the check never arrived.

If you agree to keep your rental dates on hold for a week until a guest’s check arrives, you are giving up control of your own business while giving your potential customers the time to find a better deal.

Make your guests compete for your place.

For example, If I have three inquiries for the same time period, I never give the same quote. The first customer to inquire receives the lowest quote, the next one receives a higher rate and all others the highest rate possible. I tell everyone that dates could be booked anytime by anyone. When people are aware they may lose your deal, they tend to act faster. Often times the highest quote I give triggers the payment first. So it’s a double win. I get a booking faster and it’s sold for more.

5)  No limit on the most essential things:  Photos, Reviews, Calendar

I hate when someone limits my abilities in anything. 24 photos limit on my listing? Who came up with this magic number? What if I have a nice shot #25 from my best customer and I would like to upload it? Do I need to remove one of my nice looking photos? The magic of your own website is that you are in full control of everything. Not only can you upload numerous photos but you can add long activity descriptions on the guests’ toDo list. And all these things combined work well for converting your visitors into paid customers. Research shows that 30% of travelers make their booking decision based on photos and reviews. You as a homeowner should have full control over these marketing tools.

6)   Organic Google Search Traffic – Yours Forever!

This one is not very obvious at all. We advertise our vacation rental properties on zillions of different websites. We put our time, sweat and money into making it look better, while not always realizing that we are improving a vacation rental listing site and not our own. At some point, when we have to discontinue advertising service, all our previous efforts become wasted. Search engines, such as Google, Bing, Yahoo etc., work day and night crawling and analyzing the great content of the world web. Once your ad is shut down, it’s gone for Google. Put all your efforts into making great content on your own website and let Google discover and index it. This is a real asset that will stay with you as long as you want it to. Over time, it only becomes more valuable!

and of course, the social!

I almost missed out on one of the most important item – social engagement! It’s so big with latest changes in role of social signals in search algorithm. It will require a separate blog post. So stay tuned!

Do you have your own vacation rental website?  Let us know your success story!

In case you would like to create a vacation rental website, you can do it in 3 simple clicks at Rentini.  Here are some of the Rentini’s templates (remember it could be your own domain name or a subdomain of rentini.com) :

ModernLakeTahoe.rentini.com

WaipouliBeach.com

ItalyMountainCabin.com

The iPad Mini finally found its vacation rental home! And the winner is…

Twilight house in Paraty, Brazil

Amazing villa in Paraty, Brazil that featured in Twilight Saga episode

Vacation rentals inventory at Rentini just got even better, thanks to your participation!

All of us at Rentini would like to wish you a very Happy New Year! Our iPad mini giveaway promotion has been a great success with submissions coming from as far as Brazil, Italy, France, and Indonesia, among other places. We are happy to welcome many beautiful properties to our pages. Special thanks to the owners who went beyond listing and gave us some buzz on social networks.

We are pleased to present your amazing properties at Rentini. Our success in 2012 wouldn’t have been possible were it not for your generous support.

 and the winner is….

Everyone who participated in the promotion was entered into a drawing to receive an iPad Mini. The winner of our drawing, chosen at random, is Peggy Yelland from Canada. With no fewer than eleven amazing homes – all with great photos, informative descriptions, and her own template-based website – we extend a warm congratulations to Peggy: http://escapesolutions.rentini.com

Vacation rental management website powered by Rentini


http://EscapeSolutions.Rentini.com , a template based website created by Peggy Yelland for her 11 properties

Peggy’s properties are located in various locales from Hawaii, to Spain, Mexico, to her native Canada. From a beach condo to a winter cabin, Peggy has what you’re looking for. Anyone would feel at home in these beautiful homes:

Spanish oceanfront villa in sunny Costa del Ameria.

Unobstructed views as you are enjoying your morning coffee from the Spanish patio. Accommodates 6.

Oceanfront condo at Halii Kai in Waikoloa, Hawaii

Gorgeous Halli Kai Resort on Big Island in Hawaii with 2 BD, 2 BH, accommodates 5

Sunset on the Big Island in Hawaii

Beautiful sunset on Halii Kai, Hawaii from the oceanfront condo by the golf course

Oceanview condo in Kaanapali Shores, Hawaii

Beautiful ocean view from both the living room and bedroom in Lahaina, Hawaii. Convenience and tranquility guaranteed

Sidney Waterfront Condo in Canada

Waterfront condo located on Vancouver Island near the beautiful city of Victoria, Canada

Condo in Ski station in Mt Washington, Canada

Mountain side condo located on Mt. Washington,Vancouver Island, Canada. One of the few truly ski-in/ski-out locations

Canadian waterfront condo among trees

Beautiful, newly renovated, oceanfront condo located in the picturesque area of Yellow Point in Canada

Oceanview condo on the golf course in Cabo

Oceanview condo on the golf course in Cabo, Mexico, steps to the white sand beach

Big Island Hawaii

Imagine gazing across the beautiful Pacific from your living room and spending your day watching whales on the Big Island, Hawaii

Having participated in our contest you’ve given your rentals greater visibility.

We’re all winners!  Rentini promotes properties to travelers via social networks, our website and blog, and various advertising channels.

Please join us in congratulating Peggy and invite your friends, homeowners, and guests to participate in our latest offerings:

http://www.facebook.com/rentini/app_320511614729177

Customize Your Cancellation Policy

Rentini has implemented the option to create a customized cancellation policy in addition to our template-based options Lenient, Moderate, Strict, and Very Strict.

Now when a homeowner selects Custom a empty box appears where owners can type or paste their own policy.

Homeowner have templates they can choose from or create their own – customized – cancellation policy

Homeowners can select their cancellation policy on step 2 of listing:  https://www.rentini.com/en/owner/properties/new

We are designing another customizable policy where the owner selects time frames for eligibility of a refund, and other necessary fields. Before we release it we want to get your feedback! What do you think is necessary for a cancellation policy? The terms have to be easy to select and essential.

Share your thoughts below.

A Website Is Essential For Your Vacation Rental Business

In this day in age, it can seem like just about everyone has a website. People are increasingly using a website in place of a resume when applying for jobs, for example. Just as the traditional resume print-out is becoming a thing of the past, so too are self-printed brochures vacation rental owners would mail out through the post being replaced by more digital forms of distribution. The website has emerged, above all, as the virtual address for vacation rentals, and for good reasons.

Mary's Website Powered By Rentini.com

Marilyn’s website was built from a template powered by Rentini.com

Why is a website so important for selling your vacation rental?

There are a multitude of answers to why websites are essential:

Website for El Alto Lucerto vacation rental in MexicoFirst, a website address is easier to remember. You strike a bond with the passenger sitting next to you on the plane. You inform them that you have a vacation home you rent out to guests. The neighbor – who feels like more of a friend after many hours spent being airborne together – is interested in learning more, perhaps even staying there himself. Where could they find out more, they ask you. While you could respond by telling him how to search and find your property on VRBO or give them your HomeAway property ID, making sure he writes the number down correctly, it would be more effective if you could tell him the name of your website – yourwebsite.com. Or, better yet, hand him your business card with the website typed on the card. How easy!

Put short, a website gives you greater control. You choose your website domain. You choose the title that appears on your website. You choose your property description; your about us section. It is in your own voice.

True, you could have original content on your property listing, but you’ll have a long heavy web address that is a subdomain of another website. Many websites will also show your listing among other “similar listings” or “nearby properties”. You certainly don’t want potential guests to be shown other options along with your property. Your property should stand alone, not be part of a crowd. A website gives you that freedom.

A Website Gives You Vacation Rental Independence

Waipouli Condo at Kauai Website powered by Rentini

The “Seagull” template powered by Rentini.com was the vacation rental owners first choice for their website and it shows why.

Having your own website gives you independence in various ways. For example, you could create Facebook, Twitter, Pinterest and other social media pages and link them to your website. This will help draw web traffic to your property website, hopefully increasing foot traffic and revenue to your rental business.

Having a website will give you the ability to utilize paid keyword searches – such as Google Adwords – to advertise your property. Your own website will also enable you to run site analytics so you can measure the amount of web traffic coming in to your website and, in turn, how much of this traffic is converting to guest bookings.

Having a website gives you the ability to add a means for guests to contact you directly. Add an email, phone number, or a simple form for guests to fill out or ask a question if you prefer. You can have an email address associated with your website, which will give you greater authenticity with potential guests. The benefits to having your own vacation rental website are many, but all in all they can boost business.

And running your own website doesn’t mean you have to spend a lot of time and money on maintenance. Our company, Rentini.com, provides websites to homeowners for free. We provide beautiful templates to choose from so your website comes pre-built for you. It literally takes a minute to set up your own website.

If you already have purchase a domain name for your vacation rental, linking it with your website at Rentini is a piece of cake. If you don’t have your own domain name, choose a catchy name as a sub-domain under rentini.com, such as hawaii.rentini.com or hampton.rentini.com

Below are some examples of homeowners websites, powered by Rentini:

http://ModernLakeTahoe.rentini.com

http://HamptonProperties.rentini.com

http://ZirahuenElAltoLucero.rentini.com

http://CasaAlessandra.rentini.com

http://kauai.rentini.com

http://MagicRefuge.rentini.com

http://WaipouliCondo.com
http://GoToHeavenly.com
http://ItalyMountainCabin.com

Collage of a few website templates offered for FREE by Rentini

You can’t go wrong with any of these templates: EASY. BEAUTIFUL. FREE!

Rentini’s New Site is Launched!

It’s official! Rentini’s new site is live and launched. We’ve listened to your feedback and have strived to make Rentini.com the most user friendly site on the vacation rental market.

The founders of Rentini created the site after realizing the current vacation rental websites had inadequate tools to properly manage a vacation rental. The idea of the website was to make life easier for homeowners and give them a platform to run their rental property as a business.

As a homeowner, I’d struggled with these problems. I was unable to process reservation payments; I had to give my login password to the housekeepers and other parties involved in the running of the house so they had access to the booking calendar; and lastly, my property was frequently lost in the sea of thousands of other properties.

Inadequate search functions meant my vacation rental rarely came up in searches, people who were specifically looking for my rental were unable to find it, and for the exuberant amounts of money I was paying to list on these sites, I wasn’t satisfied.

Rentini has addressed all these problems.  Travelers can search the listings via keywords, destinations, interests, dates and number of guests. They can book and pay for their reservation easily through Rentini and best of all, it’s free to join and there are no booking fees.

Homeowners can list their property for free and have access to a first class property management feature. Rentini offers homeowners a free website built easily from a collection of templates and powered through Rentini. This means homeowners can effectively manage their rental, from bookings to payment, right from their own professional website, while running the whole thing through Rentini.

Homeowners can share the booking calendar with others involved in the upkeep of the property with all housekeepers having their own login to the site with access only to the information relevant to them. Offline reservations can easily be integrated into the calendar and up to 50 photos can be uploaded to each listing, providing a great opportunity to show off each property.

Rentini’s social media pages are also live and the company plans to utilize these platforms to treat users to some exciting travel competitions and campaigns.

Rentini’s first press release announcing the new website was released today and it is clear, Rentini is now the place to be for listing your vacation home, and finding your next vacation accommodation.

What are you waiting for? Get on board!

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